Creating a Scientific Bridge Between U.S. Wheat Growers & Global Buyers
Research
The Wheat Marketing Center conducts comprehensive wheat and flour research using advanced analytical methods and laboratory testing to deliver industry insights.
Innovation
We drive wheat industry innovation through new product development and clean label reformulation, supported by comprehensive educational programs.
Education
The Wheat Marketing Center contributes to quality methods and wheat research while providing customized technical training and comprehensive courses for industry professionals.
Partners
WMC serves as a vital communications link between wheat growers and buyers. We understand that consumer tastes are evolving rapidly in domestic and international markets.
Our Story
At Wheat Marketing Center, our mission is to act as a communication bridge between U.S. wheat growers and global buyers. Through food science and analytics, we help growers maintain and improve the quality of their wheat, and we help buyers make real-time, data-driven purchasing decisions for wheat use in their food products.
While consumer tastes evolve in domestic and international markets, WMC demonstrates how U.S. wheat can be used to provide the value and reliability to meet changing consumer demands with products that are nutritious, delicious and cost competitive. We focus on promoting U.S. wheat by demonstrating its quality and functionality in end products, including Asian noodles, crackers and biscuits, tortillas and flatbreads, and many other baked goods.
Our People
Get to know the Staff and Board at WMC
We are proud to have a wide range of professionals with diverse backgrounds and skill sets both within our staff and Board of Directors who all contribute invaluably towards WMC’s goal to serve the wheat industry. Our Board of Directors is comprised of representatives from eight state wheat commissions (Idaho, Oregon, Washington, Colorado, Montana, Nebraska, North Dakota and Oklahoma), the Port of Portland, and five members from other wheat-related industries. Our Staff includes scientists, bakers, and entrepreneurs, all of whom work together towards the common goal of serving our clients and customers with a scientific and data-driven approach.
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