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Key Programs and Services

The Wheat Marketing Center (WMC) is one of the technical crossroads of the international wheat industry, providing technical training and grower workshops, innovative research, product development, and crop quality testing services. WMC focuses on promoting U.S. wheat by demonstrating its quality and functionality in Asian noodles, crackers and biscuits, tortillas and flatbread, and other baked products. Pilot scale production lines (pictured above), state-of-the-art quality testing equipment, and rich technical expertise provide great value to our state wheat commission partners, wheat industry stakeholders, and millers and food manufacturers around the world.

This Week: May 23-29

This week we are pleased to welcome the Wheat Marketing Centers newest visiting scholar, Shikhadri Mahanta. Shikhadri is currently a graduate student at Texas A&M in the school of Biological and Agricultural Engineering. The technical team is busy this week with ongoing work on our partner study with The Oklahoma Wheat Commission. Additionally, the team is conducting tests with 100% whole wheat bread, as well as blending hard wheats for use in hamburger buns. We are meeting with the Oregon Wheat Commission in our continued preparations for crop quality testing during harvest. The Board of Directors’ finance committee meets this week to discuss the budget for the next fiscal year which begins in July.

Wheat Innovation Lab Videos

Asian Noodle Line
Cracker/Biscuit Line
Tortilla Line (coming soon)

Learn more about the pilot production lines in the Wheat Innovation Lab by clicking here.

Learn more about the pilot production lines in the Wheat Innovation Lab by clicking here.

Learn more about the pilot production lines in the Wheat Innovation Lab by clicking here.

BAKERin: Measuring Flour Quality with the Alveolab

The alveolab is a tool that measures the tenacity, extensibility, elasticity, and baking strength of flour and dough. Dr. Lin Carson and Dr. Jayne Bock explore its capabilities and usage tips in this video.

News and Updates

> Announcements

> Recent Articles & Research

> WMC Download Center

Public Project Spotlight: May

 

This month, Dr. Jayne Bock and the technical team begin work on the next phase of a multi year project in partnership with the Oklahoma Wheat Commission.  As part of their ongoing commitment to improving the quality of new varieties and finding new markets for Oklahoma wheat, OWC asked the Wheat Marketing Center (WMC) to evaluate a series of hard red winter (HRW) varieties from Dr. Brett Carver’s breeding program. WMC is looking at these varieties as HRW blending wheats for increased strength in a variety of products from whole wheat breads to hamburger buns, primarily as a replacement for the use of vital wheat gluten.

Oklahoma Wheat Commission joined the WMC board of directors in 2018 to further our shared commitment to improving the understanding of how U.S. wheat can meet the changing demands of global consumers. Established in 1965, Oklahoma Wheat Commission promotes greater use of wheat in domestic and international markets through research, market development and public education. WMC values the support and collaboration of Oklahoma Wheat commission as one of eight state wheat and grain commissions that provide most of the funding for our research and educational work promoting U.S. wheat quality.

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2022 YTD Activity at Wheat Marketing Center

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States & Countries Engaged

AS OF APRIL 2022

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