Key Programs and Services
The Wheat Marketing Center (WMC) is one of the technical crossroads of the international wheat industry, providing technical training and grower workshops, innovative research, product development, and crop quality testing services. WMC focuses on promoting U.S. wheat by demonstrating its quality and functionality in Asian noodles, crackers and biscuits, tortillas and flatbread, and other baked products. Pilot scale production lines (pictured above), state-of-the-art quality testing equipment, and rich technical expertise provide great value to our state wheat commission partners, wheat industry stakeholders, and millers and food manufacturers around the world.
This Week at WMC: September 21st
We have a busy week planned at WMC, with highlights as follows: Ling and Paige will make steamed bread and noodles with composites of hard white wheat for the USW CQ report; Bon and his team will continue working on soft white and club wheat composites. Janice and Jayne will attend the Oregon Wheat Commission meeting (via Zoom) and provide updates on CQ and the chlorination research project. Bon will update Chinese customers on soft white quality on a USW webinar. And the WMC Lab Services board will meet to review FY 2019/20 financials and discuss current activity.
Find out who is represented on the WMC Board.
Learn MoreWMC Board of Directors
The Wheat Marketing Center Board of Directors is comprised of leaders from eight wheat commissions (Idaho, Oregon, Washington, Colorado, Montana, Nebraska, North Dakota, and Oklahoma), Port of Portland, and five wheat-related industries. Learn more.
Learn more about the Wheat Marketing Center staff
Click HereAbout the Team
Wheat Marketing Center’s highly trained staff have diverse expertise in the areas of food, cereal, biochemistry, and technical sciences, plus business development, marketing, and trade policy. Meet the WMC team.
How to conduct research with the Wheat Marketing Center.
Learn MoreAbout research services
The Wheat Marketing Center (WMC) frequently engages with customers across a wide range of public and proprietary research activities. If you have a research project you want to be considered, learn more about our research services and how to submit it.
Lab Equipment Videos
News and Updates
> Recent Articles
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Quality and textural analysis of noodles enriched with apple pomace
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Evaluation of aleurone flour on dough, textural, and nutritional properties of instant fried noodles
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Flowability, wet agglomeration, and pasta processing properties of whole‐durum flour: Effect of direct single‐pass and multiple‐pass reconstituted milling systems
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The structural evolution of water and gluten in refined and whole grain breads: A study of soft and hard wheat breads from postmixing to final product
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It Takes Some PhDs to Bake a Cake
> WMC Download Center
Partner of the Month: September 2020
This month we recognize the multifaceted program that U.S. Wheat Associates is deploying to provide the technical training and crop updates so vital to our customers. With the expanded use of on-farm interviews and profiles, virtual tours, and technical webinars, USW in continuing to provide the information and expertise that are a major component that distinguishes the value of U.S. wheat. We are all adapting to this new reality and we applaud USW for its leadership and creativity. Click here to see the new videos developed to mark its 40th Anniversary.
AlveoLAB
Texture Analyzer
SRC
Tandoori Oven
Buhler Mill
Volume Meter
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2020 YTD Activity at Wheat Marketing Center
AS OF AUGUST 2020