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Key Programs and Services

The Wheat Marketing Center (WMC) is one of the technical crossroads of the international wheat industry, providing technical training and grower workshops, innovative research, product development, and crop quality testing services. WMC focuses on promoting U.S. wheat by demonstrating its quality and functionality in Asian noodles, crackers and biscuits, tortillas and flatbread, and other baked products. Pilot scale production lines (pictured above), state-of-the-art quality testing equipment, and rich technical expertise provide great value to our state wheat commission partners, wheat industry stakeholders, and millers and food manufacturers around the world.

Happy New Year!

Photo credit: Lindsay Murdock

Lab Equipment Videos

News and Updates

Team Member of the Month: Jan 2021

Tina Tran, WMC’s Laboratory Technologist, celebrates her third anniversary of her second stint at the Wheat Marketing Center. She previously worked here from 1996-2005. Tina has a high level of proficiency in conducting the full range of wheat and flour analysis and is often called upon to explain the importance of each test to visitors. Wheat producers are always interested in seeing a demonstration of the Falling Number test and international visitors enjoy Tina’s explanation of the SRC, Alveograph, and other test equipment.

Tina is also a leading expert in making sponge cakes, which is the key product used to evaluate soft white wheat quality. While many tests are automated, making sponge cake relies on a precise technique of folding the ingredients together according to a prescribed method. Tina’s skills in the lab and her willingness to pitch in wherever needed make her a valued member of the WMC team.


2020 YTD Activity at Wheat Marketing Center

Lab Tests
Course Participants
Countries Engaged


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