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Korea Honorary Consul-General Robert W. Donaldson
and Wheat Marketing Center Chair Philip Isaak present certificates
to Korean wheat test team at Wheat Marketing Center
Portland, OR (April 30, 2003) Most corporate board meetings
are filled with discussion regarding business plans, marketing,
sales, profit/loss statements, and what the economy is doing
with projections from crystal balls of what it's going to do.
The biannual board meeting at the Wheat Marketing Center had
a lot of those ingredients.
A major exception at this year's Spring meeting was interactive,
hands-on participation with a team from Korea test driving U.S.
wheat in the making of steamed buns, and developing an evaluation
protocol.
This board is made up of wheat growers/farmers, a flour milling
company executive, port authority people (Portland and Vancouver,
USA), a grain export company executive, and others all
people deeply involved in the grain industry, and in domestic
grain trade.
The Board worked alongside the Korean Team, took part in product
demonstrations, reviewing flour stream results and the cooking/steaming
process, and taste-testing the steamed buns.
Steamed buns, a major confectionery product in Korea, were produced
using U.S. Hard Red Winter, Hard Red Spring, and Soft White wheat
blends and Hard White wheat samples. The confections are filled
with sweetened red bean paste.
The five-member wheat industry technical team from Korea completed
the week-long technical course where a new evaluation protocol
was developed for this major use of wheat in Korea. Using U.S.
Hard and Soft White wheat flours, the team evaluated eight U.S.
wheat samples. Seven U.S. Hard White wheats made better Korea-style
steamed buns than the control.
The team demonstrated the steamed bun protocol, along with their
final report, to the Wheat Marketing Center's Board of Directors.
Korea's Honorary Consul-General Robert W. Donaldson, Portland
and Wheat Marketing Center Board Chairperson Philip Isaak, a
member of the Washington Wheat Commission, presented certificates
of completion to team members that included two steam bun manufacturers,
an instructor from the Korean Baking School, a miller, and a
U.S. Wheat Associates representative in Korea.
More than twelve international wheat industry teams have signed
up for Wheat Marketing Center technical courses and will be testing
U.S. wheat during 2003. Teams scheduled come from Algeria, Central
and South America, China, Japan, Korea, Southeast Asia, Taiwan,
and The Philippines.
All courses are customized to meet the needs of each team and
participants will engage in collaborative, hands-on learning
to try out different wheat classes, varieties and blends to see
how they perform in an array of specific wheat-based products
that are unique to each country. Also, participants will learn
about wheat purchase specifications and the U. S. wheat marketing
system.
Communicating across all these cultures and languages presents
no problem for the Wheat Marketing Center's experienced multicultural
technical staff, who speak Bosnian, Catalan, Chinese, English,
French, German, Japanese, Korean, Sesotho, Spanish, and Vietnamese.
Courses have been arranged by U. S. Wheat Associates in collaboration
with the Wheat Marketing Center.
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Copyright© 2002-2003 Wheat Marketing
Center, Inc., Portland, OR USA
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